“Lidl: The Insiders” I Doku accuses: “Of course it’s consumer deception”

The price tag hangs above the goods at Lidl

According to the documentation, the purchase can be surprisingly expensive for another reason. This was revealed by “David”, who rose through the ranks from trainee to assistant branch manager. Most supermarkets have the price tag under the goods. At Lidl, on the other hand, they lean on it. That’s why, according to “David”, it’s no coincidence that the cheap own-brand chocolate is right on the shelf below the expensive branded product and the customer thinks he’s made a real bargain given the bad price can remedy all this. “Lidl: Die Insider” accuses the discounter of even more treacherous deception. The company of Germany’s supposedly richest man, “Phantom” Dieter Schwarz, advertises on posters that it runs the well-known but also expensive “Bioland” brand. Ultimately, however, only a few products would be mixed with cheaper clean products, produced under less strict conditions and called “Bio Organic” and with deceptively similar labels, accused ex-marketing manager “Ina” Lidl . “All ‘Bio Organic’ products are made in such a way that they are close to Bioland.” Masked insiders talk about Lidl: It’s also tricks with the discounter’s organic label. (Source: ZDF/empty)

The initiates were camouflaged with masks and wigs

In parts, the documentary was a bit investigative. The “insiders” were obviously insane with masks and wigs, as if it were some creepy witness protection program. Since the statements were dubbed by speakers anyway, the scenes in the supermarket replica could have been re-enacted by actors -Secrets” from the documentary, a consumer could have made up a little thought and a careful look on their own. And Anyone who thinks that low food prices go hand in hand with animal welfare, climate protection and exemplary working conditions probably doesn’t really want to know. whether and to what extent things are better in expensive supermarkets.

At these hours, Lidl cooks

Sometimes Lidl seems to be doing something right, which made the author suspicious. The documentary found it somewhat suspicious that the discounter was selling the green-yellow bananas, which were less popular with customers, instead of offering fully ripe fruit (but then throwing away more). -preferring half-ripe Lidl bananas, the author drew the conclusion: Apparently the discounter has re-educated the Germans. The fact that the buns are not baked spontaneously when the compartments are empty, but at nationally fixed times (according to the documentary at 7 a.m., 10:30 a.m. and 3:30 p.m.), also seems somewhat logical given the working times and customer breaks. .

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