Gaming becomes a way of life – influencers and trading apps: young people discover the stock market

If you look around on Instagram, Youtube, Tiktok, or Twitch, you’ll find an almost endless wealth of information. A number of influencers, some with hundreds of thousands of followers, explain the basics of the stock market, give simple tips for opening a securities account and savings plans, or analyze individual stocks. The chains are called “stocks with a head” or “Madame Moneypenny”. “The subject just came out of the dry and dusty corner,” says Margarethe Honisch of the financial blog “Fortunalista”. Because stock market knowledge is available everywhere, many more people dare to take their finances into their own hands. Given the lack of economic education in schools, there is “a real need”. Easier access than ever. In general, the information gap between private investors and institutional actors has been reduced thanks to such formats, believes the German spokesperson. Association for the Protection of Securities (DSW), Jürgen Kurz. However, he points out: “You have to distinguish between serious information about wealth accumulation and some market crier who pushes individual stocks mainly because they have them in their portfolio and would like to get rid of them. At a good price.” Not just access to information will be easier. Access to the stock market is also easier than ever: with the stock market apps, for example, you can start trading after just a few clicks and video identification. “It’s all about fun and I think a lot of young people are taking advantage of these offers,” Kurz says. However, consumer advocates warn against being tempted by the playful presentation of the game. What do young people in the stock market really want? Recently, price rallies around Gamestop and other stocks had thrown a spotlight on the young trading scene. Even the hype around fun currencies like Dogecoin does not initially suggest that those affected care about long-term retirement provision. “I feel like the community that invests responsibly is the greatest,” says YouTuber Kehl. . Many started with slightly less risky ETFs (exchange-traded funds). Recently, however, interest in individual stocks or cryptocurrencies such as Bitcoin has also increased. Figures from the stock market institute show that new shareholders under the age of 30 took shares and funds in roughly equal shares. And in the under 40 group, only one in four puts only individual stocks in the portfolio. DAI boss Bortenlänger recommends four things to young shareholders: build up reserves beforehand, invest the money widely, invest continuously and stick to it for the long term. Experts say the latter in particular will be a baptism of fire for the nascent sharing culture, as young people have yet to experience a crash.

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