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What To Watch: The Big Game or The Commercials?

It’s that time of year when America gets ready for its version of the clash of the titans, A.K.A. the Super Bowl.

You know the drill; time to gather up all the chips and dip you can find and completely forget about any New Year’s resolutions to stay fit.

It’s that time of year when America gets ready for its version of the clash of the titans, A.K.A. the Super Bowl.

You know the drill; time to gather up all the chips and dip you can find and completely forget about any New Year’s resolutions to stay fit.

For many people, however, congregating around the television on Superbowl Sunday is more about who has the best commercials than who has the best football team.

After all, the ads are talked about way more than the game on Monday morning.

When discussing past commercials, there are several that tend to stick out due to their renowned impact on consumers.

There are the commercials that came before us, like the now notorious 1984 Apple Macintosh ad which gained acknowledgment for its edgy Big-Brother viewpoint and launching the personal computer movement.

Then there are companies like Coca-Cola who, in the past, have taken more traditional approaches and brought the game back into their advertising.

In 1979, the company showed the softer side of former Pittsburgh Steeler’s defensive tackle ‘Mean’ Joe Greene when a young boy offers him a Coke and, in thanks, Greene throws the boy his jersey.

In more recent years, companies like Budweiser have had the most discussed ads, such as the 2000 ad when they coined the phrase ‘Wassup?’

In addition, other beer corporations like Anheuser Busch have put their recognizable Clydesdale horses in various predicaments throughout the years.

Pepsi has also had multiple campaigns with pop culture icons like Britney Spears, Ozzy Osborne and even Mike Myers as Austin Powers.

Advertising during the Super Bowl has really become an art form. Companies like Geico have really made names for themselves by growing over the years from a tiny gecko to cavemen and everything in between.

And although a company like Ameriquest Mortgage is not typically thought of as an edgy company, their commercials have become instant classics.

Using the slogan, ‘Don’t Judge Too Quickly,’ the company has depicted uncomfortable predicaments such as a man preparing a romantic dinner when his white cat jumps on the stove, knocks over a pot of red sauce and gives his shocked girlfriend the wrong impression of a murder scene.

All in all, the Superbowl has commercials for everyone.

Granted, most are generally directed towards a more masculine audience, but every so often a commercial for a romantic comedy or makeup works its way into the mix.

In a sense, these multi-million dollar, thirty second time slots are virtually mini half time shows back to back and you can clearly see how much goes into every aspect of each of them.

It’s in these details that companies make the absolute most of their time slot in hopes to make their product as memorable as possible.

So this year when you’re watching, expect to see more memorable marketing from companies like Budweiser, Pepsi, Geico and everything in between.

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